- Only 17% of the 450 companies surveyed ranked in the top two levels of the customer experience maturity model…
- Yet acquiring a new customer is four to 10 times more expensive than retaining an existing one.
- Do you understand the value of your customers and where your customer experience is failing?
The Customer Experience Maturity Model
the essential research report
The Cx maturity model
The Cx maturity model describes and benchmarks the customer experience management performance of an organisation.
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The CxMM questionnaire
450 companies across Europe have been assessed to provide a benchmark for customer experience management performance. Their results provide a clear metric against which to judge your own customer experience.
Find out more…
In partnership with:
Cranfield University and
Henley Management College